Media Relations
Learn how you can build your brand and relationships with the media. You will receive a media list for you specified target media and instructions on how to approach radio, television and print media groups. But that’s not all; you will also learn how to network with new media groups, including online bloggers, podcasters, online news sites and more.
If you are a not-for-profit organization or a charity, learn ways to heighten your publicity campaign through some “secrets” I have learned over the years.
- Preliminary research
- Media contact lists
- Developing communication plan
- Creating press kits and media materials
- Developing media opportunities (Strategies and tactics)
- Completing results report
